Case Studies

Project Details: The Engineering team at NewWave had produced a product that was being prepared to go to market. Traferium takes more than just data out of the user’s harddrive and puts it seamlessly into the cloud via Snowflake. People are often afraid they will lose or corrupt their data if they transfer it or won’t have the money to do so securely – Traerium solves that problem for them. The Creative Services team was tapped to form this product’s complexities into palatable story in laymans terms, in order to differentiate it and give site visitors context. We would implement it throughout the main deliverables, including branding, an informational website with plan to host exclusive, gated resources in future, and motion graphics video embedded in the site. 

My Contribution: After meeting with the product engineers in order to identify the product features, use cases, user personas, and potential customers, I led my team through a brainstorming session in which we dove into creating an analogy to tell the story in a way that was simplistic and more relatable for people. I provided project management, branding, visual and user interface design, presentation design, and art direction for the website wireframes, prototyping in AdobeXD, WordPress development, animation storyboarding and final motion graphics.