AdobeMAX 2019: Keynote Summary Part 2

Just joining us? Don’t miss Part 1 of this two-part blog post here! 

As you can see, the keynotes go on for quite awhile, even when summarizing, so I broke up the content a bit. After touting the fact that the recent Terminator movie used Premiere, Illustrator, Photoshop, Rush and AfterEffects, the updates resumed…

Adobe Premiere Updates

With this year’s release of updates to Adobe Premiere, motion and video artists are benefiting from the following improvements to their workflows: 

  • Free-form organizing of video clips
  • Continuous art board of video
  • Select clips and build new sequence and hit play
  • Masking multiple frames over time
  • Speed enhanced masking and tracking engine
  • Auto-reframe feature uses Sensei to analyze clip for region of interest to keep it in frame; follows the subject
  • Effects controls: motion; you can see bounding box to see action created to keep subject in the center
  • Manual photo editing tools built in
  • Speed abilities to speed up or slow down clips
  • Can control speed of parts of clip and can ramp up or down
  • Export to share; export to social

Premiere Rush x TikTok + Content Authenticity

Adobe proudly announced that Premiere Rush is the first of its programs to allow for exporting video to TikTok. 

In addition to that announcement, the topic turned to content authenticity and a glimpse to the near future where viewers will begin to expect attribution for images viewed online. Adobe is actively building in features into their programs that will encourage participation in the content-authenticity initiative that will impact how we share visual content. They envision artists opting in to having systems record origins of a piece and the edits made, by whom, etc. This will assure credit for creators and over time will improve trustworthiness of content viewed.

Substance Suite for 3D Augmented Reality

Next up, the audience was introduced to Seb DeGuy, Vice President of 3D & Immersive Art with Adobe. He introduced us to Substance Suite for 3D and showcased amazing capabilities for creating custom, realistic textures and materials for immersive art. Artists can browse online and customize materials to their hearts’ content. For more information on working in 3D with Adobe programs, check this out!

Adobe Aero Release

The sneak peek that we received last year hinting at an AR program being built for mobile devices has finally come to fruition! Adobe Aero has been released and makes its debut as the ‘most intuitive way to view, build and share immersive and interactive AR experiences,’ according to Adobe. Using just an iPad, an artist is now able to access stock 3D elements, or better yet, import their existing 2D or 3D elements straight in from Illustrator or Photoshop! With just a few simple touches to the screen, we can now anchor augmented reality elements to physical spaces, and share the experiences with other people in real time!

Artificial Intelligence done right will amplify human creativity, not replace it.
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